AAA Publishers and their Industry
Triple A publishers include household names such as EA (Electronic Arts), Ubisoft, Activision and Microsoft Studios. These are studios that throw hundreds of millions at title after title in the hope it will become a million copy seller. But they have moved to become much more "business" then "game maker" as of late. AAA publishers are characterized by a few major factors, those being; massive marketing campaigns, polished gameplay, a lack of innovation. But the AAA industry as fallen to malpractice to increase profits as of late rather then producing good and innovative titles.
The practices a referred to by words that are now dirty in the minds of the average consumer, such as microtransactions, downloadable content (DLC) and the new industry habit of rushing out unfinished and unpolished titles. The point of publishers such as these is to generate the massive revenues and audiences that keep the gaming industry going. But more and more developers are finding themselves entrapped by one sided contracts and unrealistic expectations and so are fleeing the industry in search of new investment raising platforms, and are instead relying on the fans themselves to fund the games that they want to see. And in doing so circumventing the budgets and procedures of the AAA industry. I'll cover these new platforms and what they mean in my next post.
Triple A publishers include household names such as EA (Electronic Arts), Ubisoft, Activision and Microsoft Studios. These are studios that throw hundreds of millions at title after title in the hope it will become a million copy seller. But they have moved to become much more "business" then "game maker" as of late. AAA publishers are characterized by a few major factors, those being; massive marketing campaigns, polished gameplay, a lack of innovation. But the AAA industry as fallen to malpractice to increase profits as of late rather then producing good and innovative titles.
The practices a referred to by words that are now dirty in the minds of the average consumer, such as microtransactions, downloadable content (DLC) and the new industry habit of rushing out unfinished and unpolished titles. The point of publishers such as these is to generate the massive revenues and audiences that keep the gaming industry going. But more and more developers are finding themselves entrapped by one sided contracts and unrealistic expectations and so are fleeing the industry in search of new investment raising platforms, and are instead relying on the fans themselves to fund the games that they want to see. And in doing so circumventing the budgets and procedures of the AAA industry. I'll cover these new platforms and what they mean in my next post.
References
http://www.blogcdn.com/www.joystiq.com/media/2011/09/ea_530x330.jpg
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